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Monetizing Innovation: How Smart Companies Design the Product Around the Price b | eBay
Wie verkaufe ich dem Gast mehr? Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong.
Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork.
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In Monetizing Innovation, they distil the lessons of thirty years and over 10, projects into a practical, nine-step approach. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars.
Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty. He has provided advice to companies of all sizes, ranging from Fortune s to startups.
He has led more than monetization projects for Internet, Software and Technology clients, and has helped bring numerous new products to market. Over the last 25 years he has helped develop the firm from a small boutique to a global consultancy with over employees.
Monetizing Innovation: How Smart Companies Design the Product Around the Price (Unabridged)
Georg is regarded as one of the leading international pricing and monetization experts. In this area he also acts as a personal consultant to C-level executives in various industries. For more than 30 years it has been helping companies boost their sales and profits through superior monetization strategies.
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